MA BLOG: Meet Shanna

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Ever wondered what it is like being a Digital Creative MA? Or not sure exactly what it involves? Some of this year’s Modern Apprentices lift the lid on work and activities that they have been involved in.

My name is Shanna, I am 19 years old and I come from Dumbarton.

Right now I am a modern apprentice in Loch Lomond and the Trossachs National Park, working alongside the fantastic communications team.

I have been a part of this team since October 2016, so roughly 5 months. My role as a part of the communications team involves updating social media daily, sharing posts which relate to the park and advertising things that are currently happening in the park. Another thing my role entails is updating the park’s main website, which includes adding new events to the event page, doing general updates that need done and also trying to come up with new ideas for the overall design of the website, such as adding spotlights and different related pages and taking new “fresh” images to add.

"So far, I can 100% say that I have made the right decision and that a modern apprenticeship was definitely the right thing for me and I have enjoyed all of it so far!"

My role in the team doesn’t necessarily just mean I am doing the same thing every day, for example in a few weeks I will be interviewing a farmer (during lambing season) and talking about the lambing season and sheep-worrying incidents.

So for now, I need to plan the interview and think about what I will be asking him on the day and also how I will conduct the interview. I need to consider many things such as the lighting in the area, how I will position the farmer and what I want to be in the background of the video. I guess all this planning does make sense as I am in the communications team!

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Also, I get to go out with the education team in the park on an odd occasion and something I may be getting to take part in is helping younger pupils create vlogs on their ‘John Muir award’!

During my modern apprenticeship I hope to gain various skills such as a more in-depth understanding of ‘Digital Media’ and a better understanding of using the recording equipment. Also more communications skills and skills for writing stuff to be distributed online.

The reason I chose this apprenticeship is because I much preferred the idea of ‘learning on the job’ and still getting paid. I thought this was the right thing for me because I’d prefer to be active and learning new skills and getting paid all at the same time, instead of sitting in a classroom all day. So far, I can 100% say that I have made the right decision and that a modern apprenticeship was definitely the right thing for me and I have enjoyed all of it so far!